Hublot | Square Bang

The Square Bang is a fresh, iconoclastic tribute to Hublot’s flagship timepiece — The Big Bang. This bold statement required a bold film; marrying classic design with the fierce spirit of the brand.We wanted to inject some extra energy and a hint of playfulness while maintaining the brand’s clean, sharp aesthetic.

Placing the SQUARE as our hero and visual anchor, we sought out fresh perspectives and compositions pointing to the watch’s iconic appearance. Underscoring the bold visuals, the film is tied together by a powerful, energetic soundtrack and equally bold edit.
Dim the lights and crank up the volume to get the full BANG!

Other Credits here: Tendril

 

 

PROCESS

Client:

Production:

MY ROLE:

 

HUBLOT

TENDRIL

LIGHTING, RENDER